Those who will soon be graduating from dental school or recently graduated often have one thing in mind. They want to have their own dental practice someday. Some businesses come and go, and those who wish to have a successful practice need to know a few crucial tips to help them grow their practice and stand out in a crowd.
"There are dentist offices everywhere, so you have to do something to set yourself apart," explains Dr. Tyler Hales, a celebrity cosmetic dentist who founded Hales Aesthetic in Orange County, Calif. "It's not enough to just want your practice. You must dive deeply into what it takes to have a successful practice.”
According to the U.S. Small Business Administration (SBA), the two-year survival rate for a new business is around 68%, and the five-year survival rate is around 50%. The things people do before opening their doors and throughout the journey will help determine whether or not they will be one of the businesses that thrive or simply take a dive.
First, people need to go into opening a business knowing that they need patience. Most business experts estimate that a company takes around three years to start seeing a profit. Many people who go into opening a business without considering this may need help to make ends meet and feel they can't hold on to make it to the three-year mark. Being prepared with this in mind will help set the stage for success.
The American Dental Association reports that the average dentist in the U.S. has a career span of around 42 years. Today, dentists work an average of four more years than they did in 2001. With decades ahead of newly graduated dentists, it is a good idea to ensure that they enjoy their years in the field and that those who have their own practice are successful.
Here are 5 additional crucial tips from celebrity cosmetic dentist Dr. Tyler Hales that will grow your brand and dental practice, as well as make it stand out:
Pick a niche. There are nearly 182,000 dentists in the country, so people have many choices of where they want to go. It is essential to give them a reason to choose your office. Pick a niche and commit to being the best in the industry. For example, Dr. Hales specializes in veneers, and his commitment to being the best at them has given him great success. People seek him out nationwide to have him do their veneers.
Choose a style. Pick a style that speaks to you and brings out your personality. Forget cookie-cutter business model prototypes. Make a deliberate decision about the style your practice will offer. For example, there are dentists known as the singing dentist, the bow-tie dentist, the superhero dentist, etc. This will help you stand out in a crowd.
Make a three-year plan. Having a three-year plan when you open your practice will help give you a map of where to go and what to do. You won't have to figure out everything as you go along. According to the SBA, a good business plan should include things like your company's name, mission statement, products and services offered, team members, market analysis, marketing and sales goals, funding requests, and financial projections.
Ask for help. Getting help if there are issues you are a good idea need clarification on. You can seek a mentor, such as Dr. Hales who has been in the business for years, or join a local business group to network. For some people, this may be the one difference in the business. Forget the idea that you must figure it out all on your own.
Be willing to adapt. Things change, and this goes for your ideas in your three-year plan. That's okay, but you have to be willing to adapt to changes in the market, economy, and even your vision. Having a destination in mind doesn't have to be set in stone. Being flexible and willing to see where things take you, being willing to go with the flow, is going to help increase the business's longevity.
"Many dentists have had successful practices for decades," adds Hales. "You can have one of those businesses, too. It comes down to knowing how to build your brand, and being armed with the insider tips to help you navigate the waters. Please reach out to me if you’re looking for a mentor. "
Dr. Hales specializes in Harmony Veneers, which he offers exclusively. Patients from around the world visit him so they can love their smile. Harmony Veneers provides a natural look, each hand-crafted and unique, with an ultra-modern design, and they are uniquely customized for each person. The veneers offer natural characteristics and last 20-30 years. They also require only a minimal prep to ensure a perfect fit. Dr. Hales has helped numerous celebrities with smiles, including Jax Taylor, Slade Smiley, Madison LeCroy, Faye Resnick, Tim Storey and Peggy Tanous. He offers the "Hales Reel Smile" process, allowing people to test drive their smile appearance during the consultation. To see smile transformations, visit the site at: https://halesaesthetic.com/testimonials/.
Dr. Hales has partnered with Dr. Terry Dubrow to offer consultations at the renowned plastic surgeon’s office in Newport Beach. While his practice remains in Ladera Ranch, Orange County, he is offering consultations from Dr. Dubrow’s office on Wednesdays, located at 1617 Westcliff Drive, Suite 207, in Newport Beach, California.
Providing a full range of dental services, Hales Aesthetic offers veneers, teeth cleaning and whitening, implants, cosmetic dentistry, same-day crowns, fillings, root canals, laser dentistry, dentures, TMJ treatment, wisdom teeth removal, sedation dentistry, Invisalign, emergency dentistry, bridges, and more. To get more information or submit a photo for a free virtual smile consultation, visit the site at: https://halesaesthetic.com/.
